The Swedish Association of Communication Agencies (KOMM) organizes Guldägget (The Golden Egg Award). Guldägget was first arranged in 1961 and is today Sweden’s oldest, largest and most prestigious competition for the communication industry. The purpose is to draw attention to the best advertisement, lead the industry forward and raise the level of the creative standard.
Guldägget rewards both the agency and the client.
The competition is only for Swedish agencies, foreign agencies can not participate in Guldägget.
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