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Big Mac Shop

Bidragsbeskrivning:
The Big Mac is the world’s most famous hamburger, but the love for it is fading. The challenge: How do you make an old icon feel exciting again? Our strategy was to give its fans whole new opportunities to be fans – by opening an online store – The Big Mac Shop –that sells a specially designed Big Mac clothing line. As a self-funding initiative half of the profits goes the Ronald McDonald’s House Charity, the remainder is reinvested into new products. To kick-start the conversation, we launched The Big Mac Shop at our very own fashion show – the McWalk – in Stockholm. Partnering with bloggers and cultural influencers such as the Swedish Skiteam the campaign wove across Owned and Earned Media. The story spread like a wildfire. It reached 200 mill. people, welcomed visitors from 150 countries and generated +50 million SEK in Earned Media – all in just one week.

Arbetsgrupp

  • Account Manager
    Emmi Wilhelmsson
  • Business Director
    Johan Ljungman
  • Account Director
    Jeanette Ytterman
  • Print Manager
    Anna Hellenberg
  • Special Production Manager
    Daniel Israeli
  • Art Director
    Simon Higby
  • Copywriter
    Stefan Gustafsson
  • Graphic Designer
    Pärmartin Jonsson, Isa Svärd
  • Photoshop Artist
    Christian Björnerhag
  • Social Media Manager
    Rickard Berggren
  • Frontend Developer
    Jenny Gustavsson
  • Web Designer
    Dennis Phang
  • Excecutive Producer
    Johan Svensson
  • Strategic Planner
    Christian Budtz
  • Account Manager
    Anna Svensson
  • PR byrå
    Prime Communications
  • Mediabyrå
    OMD
  • Costume Design
    Magnus Flobecker AB