Our relationship with Mackmyra began in 2013 when they approached us to help create packaging for their seasonal limited edition whisky’s; our first assignment was Midvinter (Mid-winter). The winter whisky had matured in mull wine barrels, giving it a hint of the traditional Scandinavian winter beverage, and a taste of Mackmyra’s dedication to its Swedish origin. We designed a frost white, label-less bottle that embodied the characteristics of the northern mid-winter; scarce and cold, yet surprisingly intriguing and appealing. To support and strengthen the minimal expression we created a rigid, bold, and straightforward typographic expression, that has become the signature for the series. Mackmyra’s aim to attract whisky drinkers with high demands, knowledge, and interest was met and surpassed; Mackmyra has in recent years picked up several awards in international whisky competitions, and our bottles have become a popular article of virtue among whisky fanciers worldwide.