This project didn’t start with a regular brief. It started with a question; Is it possible for a global company like Pernod Ricard to take part in the huge trend of locally produced products? Can a brand be both global and local at the same time?
Our/Vodka is a global brand, made by local partners and with local ingredients in cities around the world. An urban, micro distilled vodka where each city gives its character and name to the vodka. The partners, who we share profit with, run the business locally and give their city its own interpretation and expression. Each city is truly part of a global family.
It all started with a passion and a belief that a vodka can be made in a completely different way than it’s conventionally been done. The idea of making things differently reflects throughout the project. With a very simple design in black and white, a small bottle along with the crown cap, it is the the complete opposite of how other vodka bottles look.