“The Hobbit: The Battle of the Five Armies” was one of Warner Bros. most important theatrical movie releases for 2014. Warner Brothers wanted to build awareness for the upcoming film among moviegoers, and drive ticket sales upon its release. Google wanted to showcase the new web and Chrome platform capabilities focusing around bringing multimediarich experiences to mobile devices.
The aim was to showcase the cultural relevance of the last Hobbit film (and by extension, the entire Middleearth franchise of 6 films) and the power of the web platform through an immersive experience that captures the scale and grandeur of the films.
● For users, the clients wanted them to be immersed at a deep level with the film experience, and also appreciate Hobbit / Warner Brothers / Chrome for moving the web forward through an enhanced digital experience.
● For developers, the clients wanted them to explore the new technologies included in the experience.
Use Chome: http://middle-earth.thehobbit.com/