For the launch of ZLATAN IBRAHIMOVIĆ PARFUMS and the first iconic scent named ZLATAN, we created a concept for a full range of products. To communicate the refined yet daring personality of Mr Ibrahimović, all units were designed with a sophisticated foundation and contrasted with a bold white stripe. The cap is crafted in bakelite with its high density and matte finish. It portraits the symbol of the brand, inspired by the tattoos on Mr Ibrahimovic’s back. The Eau de Toilette we created a deep blue ink-colored glassware with a bold and sturdy shape. Logotype and typography in sophisticated gun metal were contrasted with the white stripe. Bellow the cap, the name of the brand was engraved on a gun metal collar. The bottle was packed in a grey box with metallic printed smokey mist and gun metal foiled graphics. The tattoo-inspired illustration was integrated in a linear pattern and embossed all over the packaging. The bold white stripe was printed over the front, top and back with a high gloss coating to achieve visual impact and a tactile experience.