In 2024, Polestar 3 was launched as the brand’s third car and first SUV. The goal was to create a physical representation of the car that reflects its power, performance, and the brand’s progressive spirit. To avoid family SUV clichés, the concept needed to balance emotional experience and technical aspects while staying true to the brand’s minimalist core.
How do we perceive the car through our senses? This question led to the creation of the theme and concept of “Sensory perceptions”, presented in an exclusive, physically lavish book.
By portraying the Polestar 3 in a concept where both man and machine get emotions, an original and deep story is created. Instead of just product facts or lifestyle scenes, the project focuses on the emotional core of technological innovation.
In collaboration with artists, researchers, and photographers, the project blends human and machine experiences – sight, feel, smell, sound, taste, and intuition.
The book will be sold through the company’s own and external channels, targeting both customers and design enthusiasts. It aims to represent the brand’s strong identity and attract a broader audience interested in art and design, offering more depth than typical advertising material to elevate the brand’s status.
