A Journey Through Middle-earth
Kategori: Mobilt År: 2014 Valör: Diplom Uppdragsgivare: Google and Warner Bros. Byrå: North Kingdom
“The Hobbit: The Desolation of Smaug” was one of Warner Brother’s most important theatrical movie releases for 2013. They decided to collaborate with Google to increase awareness about the upcoming movie and create true excitement among movie-goers. By using the new capabilities of Chrome on mobile devices, the ambition was to give fans around the world a unique perspective on Middle-earth and the characters of the two first movies.
We were inspired to create something that has never been done before; a birds-eye view of Middle-earth. Based on original hand-drawn maps by Tolkien we created a realistic view of Middle-earth from above so users freely could explore the world where the Hobbit takes place on their smartphones, tablets or desktops. The project became: A journey Through Middle-earth.
”The Hobbit – a Journey Through Middle-earth” is a transmedia, mobile first experience. By combining filmed material and bespoke created content, the users can explore some of the locations and characters of the two first movies and the latest mobile web technologies are used to immerse the users further in some of the stories from the movie .
Daniel Wallström, Mathias Lindgren
Anders Højland Mikkelsen, Charlotta Havh, Félix Hill, Mikael Forsgren
Executive Creative Director
Schimpanz, Antoine Lehurt, Einar Öberg, Klas Kroon
More Media: Anton Stenvall
QA Manager: Key Bjuhr, QA Manager: Paul Dixon