Absolut Electrik

År: 2016
Valör: Diplom
Uppdragsgivare: The Absolut Company

Absolut turns all the winter holiday nights and house parties Electrik with a striking simple, sleek and mirror/metallic bottle. The design is inspired by the minimalistic repetitiveness of electronic music. The glass is coated with a specially developed semi-transparent mirror coating that emphasizes the iconic bottle silhouette. The graphics are minimal, with the brand name typeset towards the bottom of the bottle. All other design elements have been stripped away in order to let the mirror like bottles shine, reflect and multiply. Although mirror coated, the vodka is seen through the glass. Together, the vodka, the glass and the inside of the coating picks up and reflects surrounding light, creating an ’Electrik’ effect, which moves in a spectrum of subtle hues of blue. Absolut Electrik can serve as a muse for a high-energy night and will grab attention wherever it goes.


Creative Director
Mattias Lindstedt

Jonas Andersson

Head of Planning
Johan Hesslefors

Client Director
Carina Gustafson

Client Manager
Sofia Törling, Jenny Ilola

Senior Designer
Anna Yo Lee, Dag Forsberg

Global Marketing Manager Absolut, Trade Marketing
Elin Furelid

Trade Marketing Director, Absolut Vodka
Dimitri Jansen

Absolut Global Brand Manager, Design
Caroline Mörnås

Director Packaging Development
Erik Näf

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