Absolut Unique

År: 2013
Valör: Guldägg
Uppdragsgivare: The Absolut Company

Challenge:
Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.

Solution:
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.

Results:
The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage


Arbetsgrupp

Art Director
Fredrik Lindquist

Copywriter
Tove Norström

Creative Director
John Lagerqvist, Mårten Knutsson

Fotograf
Jens Mortensen

Originalare
Andy Chong, Anna Jarl

Produktionsledare
Anna Andrén

Projektledare
Cecilia Steenberg Forsberg


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