Absolut Unique
År: 2013 Valör: Guldägg Uppdragsgivare: The Absolut Company Byrå: Family Business
Challenge:
Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
Solution:
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
Results:
The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage
Arbetsgrupp
Art Director
Fredrik Lindquist
Copywriter
Tove Norström
Creative Director
John Lagerqvist, Mårten Knutsson
Fotograf
Jens Mortensen
Originalare
Andy Chong, Anna Jarl
Produktionsledare
Anna Andrén
Projektledare
Cecilia Steenberg Forsberg
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