Don’t tell Ashton

Kategori: PR
År: 2011
Valör: Guldägg

How can 22 interactive students from Berghs School of Communication make themselves known to the industry and attract people from all over the world to study at our school?

We invited people to join a project. The worlds first artwork made by twitter users. Three days after launch the artwork was completed, reaching over 400000 people from 151 countries. Major industry press and media picked up the project and people from all over the world wrote about it, form japanese blogs to Russian print press. On Google, the phrase "Don't tell Ashton" gave 130000 results the first week.


Arbetsgrupp

Produktionsledare
Lina Appelgren

Web Director
Maja Folgerö, Olle Isaksson, Jonas Åhlen, Dinny Zerge, Felipe Montt

Övrigt
Johan Gerdin, Maria Sandberg, Mikael Holm, Sara Eriksson, Victoria Nyberg


Andra vinnare i kategorin