SIMPLo – One Sip is all it takes

År: 2019
Valör: Diplom
Uppdragsgivare: SIMPLo

SIMPLo is a no-fuss premium coffee company founded by award-winning roasters; a brand that goes beyond expectation, overdelivering on taste and charisma.

The underlying foundation for the packaging is that its bold persona will excite the tastebuds before you’ve even torn open the bag while reflecting the brand’s bombastic, daring DNA. Added to intelligent use of copy which is informed by the experience of the award-winning baristas and roasters. The brand hopes to engage with a mix of knowledge sharing and warm character.

Colour, texture and proportion are utilised harmoniously to differentiate SIMPLo’s coffee from a crowded marketplace but also bond its range as a family. And for the coffeeshops and bars who use packaging as an integral part of their visual merchandising, SIMPLo is anything but a wallflower. The packaging is just one part of SIMPLo world, a stimulating place where one sip changes everything.


Arbetsgrupp

CREATIVE DIRECTOR, Planeta Design
Sandra Planeta

DESIGN DIRECTOR, Planeta Design
Richard Schöldström

DESIGN DIRECTOR, Planeta Design
Lova Gren

SENIOR DESIGNER, Planeta Design
Mattias Green

DESIGNER, Planeta Design
Miriam Zirignon

ACCOUNT MANAGER, Planeta Design
Sofia Hjelm

PRODUCTION MANAGER, Planeta Design
Erika Cederqvist

Copywriter, Proper English Copy
Richard Prime


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