The Ballerina Stunt

Kategori: PR
År: 2013
Valör: Diplom
Uppdragsgivare: Volvo Lastvagnar

It had never been done before, not even in Hollywood. But that didn't stop Faith Dickey, a world record holder in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding trucks.

The stunt was set up to show the precise handling of the new Volvo FH and to create maximum interest for the launch.


Arbetsgrupp

Art Director
Anders Eklind, Sophia Lindholm

Byråproducent
Alexander Blidner

Copywriter
Björn Engström, Martin Ringqvist

Formgivare
Jerry Wass

Planner
Tobias Nordström

Postproduktion
Absolut Post

Producent
Ray Leaky

Produktionsledare
Jenny Edwardsson, Alison Arnold, Cilla Glenberg

Projektledare
Olle Victorin

Regissör
Henry Alex Rubin

Uppdragsgivare
Håkan Sernros, Helena Strandlund Selander

Övrigt
Editor: Spencer Ferszt Marshall Street


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