Verso Skincare

År: 2014
Valör: Diplom
Uppdragsgivare: Selego
Byrå: The Studio

Background:
Verso is a new brand of skincare from Stockholm, Sweden. Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. With the patented formula Retinol 8, Verso Skincare is proven to effectively reverse the signs of aging.
So for Verso, reverse means reversing time.

Objective:
The ambition was to create a new premium skincare brand with a lifestyle niche, appealing to the modern woman and man. The packaging should have strong shelf
impact and through design, photography and material selection, create a unique
brand expression within this category. With a goal to create a product that you deliberately leave out rather than put away.

Result:
Verso skincare launched in the spring of 2013 and after only a few months experienced worldwide distribution within Europe, US, South Africa and Australia in some of the finest retail establishments, including Barneys, Selfridges, Net-a-Porter and Sephora. In Sweden it is exclusively sold at NK Cow.


Arbetsgrupp

Ateljéassistent
Carolin Boström

Copywriter
Mattias Börjesson / Susanna Nygren Barrett

Creative Director
Susanna Nygren Barrett

Designer
Torbjörn Kihlberg, Henrik Karlsson

Fotograf
Damien DeBlinkk

Projektledare
Mattias Börjesson

Senior Designer
Tom Miller


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