Here's to the normal ones
Kategori: Tidningsannonsering År: 2013 Valör: Diplom Uppdragsgivare: Papercut Byrå: DDB Stockholm
Apples classic AD is genius. But not everyone can be a genius, far from it. What if we celebrated the one´s who aren´t saving the world every minute of the day? What if we put the spotlight on the normal one´s instead? No one is pointing a finger here. We´re all in this together. The normal one´s are all over the place, and we all know it. We recognize ourselves in the normal. We accept it. But we need something else, we need something out of the ordinary. Exciting books and films can help us get through our ordinary lives, and this ad is all about that. In short: Here´s to the normal one´s.
Magnus Jakobsson, Fredrik Simonsson